3 Reasons to Become a Tourism Ambassador

Become a part of the team that makes Steuben County unforgettable!

  • Support Your Community: Help strengthen Steuben County’s economy by creating unforgettable experiences that inspire visitors to stay longer, spend more, and return.

  • Showcase Local Pride: Share the unique culture, history, and beauty of Corning and the Finger Lakes while fostering a sense of pride in our vibrant community.

  • Gain New Skills & Recognition: Learn valuable customer service, storytelling, and hospitality skills while earning certification to show off your role as a local leader.

Why Get Involved?

Course curriculum

    1. Course Welcome

    2. Benefits of Course Completion

    3. Introduce Yourself

    4. Meet Explore Steuben

    1. Explore Steuben

    2. Testimonial - Resident

    3. Key Annual Events

    4. How to Explore the Events Calendar

    5. Explore the Events Calendar - Activities Year-round

    6. Top Local Attractions

    7. Check In Challenge

    8. Multimedia - (visit widget) Check In Challenge Worksheet

    9. Diverse Dining Experiences (Sizzle Reel)

    10. Hidden Gems and Unique Local Businesses

    11. Explore Steuben Stories

    12. Your Top 5 (Exercise)

    1. Testimonial - Industry Partner

    2. Tourism Industry Overview: Economic impact of tourism on Steuben and the Finger Lakes region

    3. Economic Impact Exercise

    4. Understanding the Roles in the Local Tourism Ecosystem

    5. Career Paths in Tourism: Entry-level to leadership roles: skills needed and paths for growth

    6. Local Tourism Career Opportunities (internships, part-time roles, career fairs)

    7. Impact of Tourism on Community Vitality

    8. Social and Quality of Life Exercise

    9. Tourism Impact Recap

    1. In this module

    2. Understanding Visitor Expectations

    3. Cultural Sensitivity and Inclusivity Exercise

    4. The Power of Storytelling

    5. Explore Stories Instructions

    6. Explore Stories

    7. 10 Tips For Personalizing Interactions

    8. Above & Beyond

    9. Gracious Hospitality

    10. Role Play Activity

    1. Additional Resources

    2. Closing Survey

    3. Celebrating Your Accomplishments and Inspiring Others

    4. Congratulations & Claim Your Certificate

About this course

  • Free
  • 39 lessons
  • 1 hour of video content

Discover your potential, starting today

Enroll today